About Mykajee
Our story
MyKanjee was born with the vision to reduce textile waste across India by revolutionising the consumption culture. Heaps of clothes discarded on a daily basis reflects an overconsumption trend.
Fast fashion has now resulted in one time use of sarees that are mass produced and discarded. Six yards of textile waste per saree discarded reflects an overconsumption crisis.
Let’s look at some numbers now.
Global textile production is responsible for 20% of the global water pollution from dyeing and finishing products.
Another concerning aspect for water pollution is the microplastic contamination caused by washing fast fashion clothes.
Fast fashion is produced using synthetic fibres (nylone, polyester, acrylic), these usually shed tiny plastics (microplastics or nanoplastics and toxic additives like PFA’s). Fashion is estimated to have released 1.4 quintillion plastic microfibres into the ocean every year.
India is faced with managing 7,800 kilotonnes of textile waste discarded annually, which accounts for 8.5% of the global textile crisis.
51% of this waste is from discarded clothes, 42% of the waste is during production and 7% is imported.
These numbers should make us question the world we are creating by our fad driven overconsumption. Now let’s look at the multi-billion dollar fast fashion industry that is emerging to dominate the world.
Despite the awareness, India’s fast fashion grew by 30-40% in 2024 and is expected to reach $50 billion by 2031. In addition to this, the saree market is expected to grow at a CAGR of 5-6% from 2024 – 2029, which is expected to reach the value of Rs. 675 billion by 2029.
The list goes on and the numbers bring about a very concerning situation to the forefront. We have been underestimating the possible impact of our choices. It is time to ask, what can we do to make a difference?
MyKanjee- You Create Value
Not just a brand that offers sustainable clothing. YOU HAVE COMPLETE CONTROL.
While the numbers are concerning, sarees hold a very special emotional value in our lives. These elegant pieces of fabric are usually passed down from our parents as a sign of love, we drape them for special occasions leaving a part of our heart wrapped closely between these threads. A fabric so special it is sometimes difficult to part from and we recognise this value.
Mykanjee provides you with a platform to upcycle your beautiful sarees into something that you would love to wear for any occasion. You can work with our trusted local boutiques to bring your vision to life. If you are not interested in tearing up this beautiful 6 yards of perfection, then we encourage you to restore the lustre of your saree by using our restoration services.
MyKanjee was created to shift the consumption pattern by making small changes. We believe that one simple step goes a long way. Buy, sell, upcycle or restore, any option you choose will contribute to reducing textile waste.
