The way we shop for fashion is evolving, and youngsters are at the forefront of this change. Gone are the days when people felt the need to buy new outfits for every occasion. Today, rental fashion is emerging as a smart, affordable, and sustainable alternative to fast fashion.
With increasing awareness about sustainability, young consumers are making eco-conscious choices while also saving money. But is renting clothes really worth it? Let’s explore why rental fashion is reshaping the industry and whether you should hop on this trend.
Photo by Ron Lach from Pexels: https://www.pexels.com/photo/a-person-holding-a-clothes-8311896/
1. Why youngsters love rental fashion
a) It’s budget-friendly
If you love fashion but don’t want to break the bank, renting is a great substitute. Instead of spending thousands on designer pieces, you can rent high-quality outfits for a fraction of the price.
For instance, instead of buying a ₹1,00,000 lehenga for a wedding, you can rent one for ₹7,000-₹8,000—saving 80% or more!
b) Always stay trendy
Fast fashion trends change rapidly, making it difficult to keep up. Rental services let you wear the latest styles and designs without taking up space in your wardrobe.
c) More closet space, less clutter
How often do we buy clothes and wear them only once or twice, or even sometimes the tags are not removed for more than a year? Rental fashion ensures you rotate your wardrobe without hoarding unnecessary items.
d) Eco-friendly choice
The fashion industry is one of the largest polluters. By choosing rental fashion, you help reduce textile waste, lower water consumption, and minimise the carbon footprint on the planet earth.
2. The sustainability factor: how renting helps the planet
Every year, millions of garments end up in landfills, contributing to pollution. Fast fashion brands mass-produce clothes, using huge amounts of water and energy. Renting reduces this demand, making it a sustainable and responsible choice.
Did you know? A single cotton shirt takes 2,700 litres of water to produce enough for one person to drink for 2.5 years!
3. When should you rent instead of buy?
Here’s when rental fashion makes the most sense:
- Weddings & Special Events: Instead of spending on expensive outfits that you’ll wear only once, rent stunning pieces at a fraction of the cost.
- Vacation & Travel: Pack light and rent stylish outfits at your destination.
- Trendy Seasonal Styles: Experiment with different styles without committing to buying them.
5. Where to rent fashion in India?
If you’re ready to try rental fashion, here are some platforms to check out:
- MyKanjee (Visit Website) – Restore, Upcycle, Buy, or Sell.
- Flyrobe (Visit Website)—Affordable rentals for weddings & parties.
- Rent It Bae (Visit Website)—Subscription-based rental service.
Conclusion: Time to make the switch!
Rental fashion is not just a trend; it’s the future. Youngsters are embracing it for affordability, sustainability, and convenience. Next time you need a stunning outfit, consider renting instead of buying; your wallet and the planet will thank you!
Join the fashion revolution! Download MyKanjee today to upcycle and sell your sarees the sustainable way!
